Project Mission

Over a 10-month timeline, Athena Consulting supported a London-based fintech in establishing operations in the MENA region, starting with a hub in Riyadh. The mission involved market research, partnership development with local financial institutions, and training the fintech’s team on regional compliance and cultural norms to ensure a successful launch.

The Challenge

The biggest challenge was adapting the fintech’s technology to meet the specific needs of Middle Eastern consumers, who prioritized Sharia-compliant financial products. Athena Consulting had to oversee a technical overhaul of the platform while managing the client’s expectations for a rapid market entry.